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ADVERTISING CAMPAIGN
TEMPO
Tempo’s advertisement is often selling the toughness of their tissue paper. In this campaign, my insight was to change tempo well-known selling point. I would like to make a change in the selling point and advertise it by the softness of the tissue paper.
TVC ADVERTISEMENT
TVC ADVERTISEMENT
In the TVC advertising, I would like to give out the message of “New Definition of Toughness”. The main idea was to do origami with tissue paper instead of normal paper. This way, it can show how tough the tissue paper was using a more interesting way.
STORY BOARD
1/2
TVC
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PRINT ADVERTISEMENT
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OTHER DELIVERABLE
OTHER
DELIVERABLE
merchandiser display
merchandiser display
Print Advertisement (magazine)
Print Advertisement (magazine)
Popup Advertisment
Popup Advertisment
Tissue box
Flyer outlook
Flyer (tissue sample)
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