ADVERTISING CAMPAIGN
PANTONE
Pantone is know worldwide the most authoritative color institution. Especially their Pantone Color Guide, made the color standard that was followed by different design industry.
Speaking of standardisation, its the most critical and crucial element for the design industry, that’s why I create an agent character for Pantone in order to give the message to the audience of how professional Pantone was.
TVC ADVERTISEMENT
The idea was to create a character that represents Pantone as a human. In this way, it will give a more funny tone to the whole advertisement, which is different from what Pantone’s advertisements used to be.
FINAL VIDEO
STORY BOARD
ADVERTISEMENT
In the print advertisement, I would like to show a scenario where the Pantone agent was in action and help the designer. By turning the page, the agent seem to appear from no where to rescue.
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The print advertisement will mainly appear in design related magazine.