online portfolio
ADVERTISING CAMPAIGN
ANTI-BULLYING
The problem of school bullying was found getting more and more serious in Hong Kong. This project was aimed to help them understand the problem and seek help if the encounter the problem. The main concept of this advertisement is to show the teenagers that sometimes the power of a single person might not be enough from the experience of the main character in the advertisement. By contrast, I hope to send the message to the target audience to seek help from the organisation if they encounter the same problem.
DIGITAL VIDEO
The web banner pops out with no exit button. There’s even a bully blocking the mouse motion. When the audience moving around trying to find the button they will flip the banner and show the victim. The message was to show the viewer how the victim feels when they were annoyed and bullied by the bully.
WEB BANNER
MOBILE APPLICATION
This a game application. In this game, player act as the victim. Their mission was to avoid spot by the bully. They need to collect different items in order to hide from them. If the player arrives before their health points lower to 0 points, they will win. Vice versa, they will lose the game.
BULLY ESCAPE
