CHINESE
TYPOGRAPHY
PROJECT
The typography design might seems to be a small portion of an advertisement, however, how the typography was designed have a huge affect on how the message of the final product was present to the audience. Especially Chinese typography, people often ignore their importance. That's why I would like to study and practise more on Chinese typography.
And here are a few Chinese typography projects I've done.
PENTA
ARBITRATION
TYPOGRAPHY GIF
This project was remaking the print advertisement of the company "Penta Arbitration". They provide an enhance alternative to their client because they believe law is not made only for privileged few. I have to redesign the typography of the supertitle for three different phrase.
VITASOY
This project not only challenges our ability on making the supertitle, but also the typesetting of the body copy. We create this base on a work done by the others.